To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Polish police in riot gear detain protesters, angry over new restrictions aimed at fighting the coronavirus pandemic, in Warsaw, Poland, Saturday, October 24, 2020. The protesters included entrepreneurs, far-right politicians, football fans and vaccine opponents. The clashes come amid rising social tensions and as new restrictions just short of a full lockdown took effect Saturday. (Photo by Czarek Sokolowski/AP Photo)

A protester poses for a photo in front of a burning barricade in Barcelona, Spain on February 17, 2021 as a protest following the imprisonment of rapper “Pablo Hasel” convicted to jail for glorifying terrorism and insulting Spain's former king in lyrics turns into riots for a second night. (Photo by Matthias Oesterle/ZUMA Wire/Rex Features/Shutterstock)

Women clash with police officers behind riot shields during a protest in support of Victoria Salazar, a Salvadoran woman who died after a Mexican female police officer was seen in a video kneeling on her back, in Mexico City, Mexico on April 2, 2021. (Photo by Raquel Cunha/Reuters)

A dead body is seen on the ground after violence erupted in the Independence Square in Kiev February 20, 2014. Ukrainian protesters seized back Kiev's Independence Square in fresh clashes with riot police on Thursday that left several injured and possibly two demonstrators dead. (Photo by David Mdzinarishvili/Reuters)

Football Soccer, England vs Wales, EURO 2016, Group B, Stade Bollaert-Delelis, Lens, France on June 16, 2016. Soccer fan Laura Woods from England fixes her makeup near riot police near the Lens stadium before the England vs Wales game. (Photo by Wolfgang Rattay/Reuters)