For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

People gather beneath rainbow lights following Cinespia’s screening of “The Wizard of Oz” at Hollywood Forever Cemetery, presented by Amazon Studios & Prime Video, on July 31, 2021 in Los Angeles, California. Summer screenings have returned to the iconic cemetery after a hiatus amid the pandemic last summer. Actress Judy Garland is laid to rest at the cemetery where many movie legends are buried. (Photo by Mario Tama/Getty Images)

Chinese-American actress Bai Ling attends “The Key” screening at The Real Experimental Film Festival at Laemmle's Music Hall on November 21, 2014 in Beverly Hills, California. (Photo by Barry King/WireImage)

Children stand next to an image of a Chinese space suit displayed on a screen, at the InnoTech Expo in Hong Kong, China on December 13, 2022. (Photo by Tyrone Siu/Reuters)

American actress Sarah Hyland at arrivals for 26th Annual Screen Actors Guild Awards – Part 2, Shrine Auditorium, Los Angeles, CA January 19, 2020. (Photo by Monica Almeida/Reuters)

American model Bella Hadid poses as she arrives for the screening of the film “Tre Piani” (Three Floors) at the 74th edition of the Cannes Film Festival in Cannes, southern France, on July 11, 2021. (Photo by Reinhard Krause/Reuters)