Julien MacDonald and Izabel Goulart backstage at Julien Macdonald presents Julien x Gabriela show during Spring Summer 2020 London Fashion Week in London, United Kingdom on September 16, 2019. (Photo by Backgrid USA)

Lovot companion robots by Groove X wander in front their booth at CES Unveiled during the 2020 CES in Las Vegas, Nevada, January 5, 2020. (Photo by Steve Marcus/Reuters)

Russian model and television personality Irina Shayk teases her appearance in the Savage X Fenty show in the first decade of November 2022. (Photo by irinashayk/Instagram)

American model Emily Ratajkowski arrives at the British Vogue x Self Portrait Summer Party at The Chiltern Firehouse on July 13, 2023 in London, England. (Photo by David Fisher/Rex Features/Shutterstock)

(Top L-R) Playboy Playmates Anna Sophia Berglund, Kayla Rae Reid, Dominique Jane, Heather Rae Young, Alexandra Tyler, Val Keil, (bottom L-R) Audrey Aleen Allen, Ashley Doris, Hiromi Oshima, and Shanice Jordyn attend the Playboy Midsummer Night's Dream party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on August 27, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Playboy Enterprises)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.