Students from St Andrews University are covered in foam as they take part in the traditional Raisin Weekend in the Lower College Lawn, at St Andrews in Scotland on October 22, 2018. The “raisin weekend” stems from a gift of raisins (now flour and foam) traditionally given by a first year student to their academic “parents” in gratitude for their guidance. (Photo by Russell Cheyne/Reuters)

Ben Green, of St. Augustine, flies into the pool on his inflatable alligator to find the hidden lizard at the bottom of the pool in the “Evading Arrest Obstacle Course” during the inaugural Florida Man Games, Saturday, February 24, 2024, at Francis Field in St. Augustine, Fla. (Photo by Corey Perrine/The Florida Times-Union via AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Recreation time for the seminarists at St. Ignatius Loyala shrine at Azpeitia, Gipuzkoa (Guipúzcoa) in Spain. (Photo by Evans/Getty Images). 1955

A girl competes in a hobby horsing competition in St. Petersburg, Russia, April 21, 2024. (Photo by Dmitri Lovetsky/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.