For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this photo provided by Skydive Chicago, escape artist Anthony Martin falls while handcuffed and locked inside a box after being dropped from an airplane over Ottawa, Ill., Tuesday, August 6, 2013. (Photo by Joe Silva/AP Photo/Courtesy of Skydive Chicago)

An Afghan driver stands amid boxes of dry food next to his damaged truck at the site of an accident near the Pakistan-Afghanistan border crossing point in Chaman, Pakistan on August 20, 2021. (Photo by AFP Photo/Stringer Network)

Russian Boxing Federation lifts a portrait of late Soviet leader Joseph Stalin with a hot air balloon, close to city of Belogorsk outside Simferopol, Crimea, on May 11, 2020, to mark the 75th anniversary of the end of World War II also called the Great Patriotic War, amid the coronavirus (COVID) pandemic. (Photo by AFP Photo/Stringer)