A British fan waits to enter the Malmo arena ahead of the finals of the 2013 Eurovision Song Contest on May 18, 2013. (Photo by John MacDougall/AFP Photo)

Ukraine's Ruslana performs her song Wild Dance ands wins the Eurovision Song Contest on May 15, 2004 at the Abdi Ipekci Stadium, in Istanbul, Turkey. The event – hosted by last year's winners Turkey – also celebrates the 30th Anniversary of ABBA's win. (Photo by Christopher Furlong/Getty Images)

A cat receives acupuncture treatment in Shanghai, China on August 21, 2017. Traditional practitioners believe acupuncture of the body can stimulate blood circulation to promote healing and relieve some aches and pains. (Photo by Aly Song/Reuters)

Swedish singer Cornelia Jakobs performs after winning the 2023 Eurovision Song Contest in Liverpool, Britain on May 13, 2023. (Photo by Phil Noble/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.