For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Alessandra Ambrosio arrives for the screening of “The Dead Don't Die” and the Opening Ceremony of the 72nd annual Cannes Film Festival in Cannes, France, 14 May 2019. Presented in competition, the movie opens the festival which runs from 14 to 25 May. (Photo by Ian Langsdon/EPA/EFE)

A guest proposes to his companion as they arrive for the screening of “Mektoub, My Love: Intermezzo” during the 72nd annual Cannes Film Festival, in Cannes, France, 23 May 2019. The movie is presented in the Official Competition of the festival which runs from 14 to 25 May. (Photo by Julien Warnand/EPA/EFE)

“Joker” movie production tries to hide Joaquin Phoenix's clown make-up and green hair with umbrella and a long black cloth over his head as he was walking with the help of assistant and bodyguard to the set of “Joker” filming at a Bronx train station on September 22, 2018. (Photo by The Mega Agency)

Danny McWilliams, 56, is seen at his 36-foot-long replica of Walt Disney movie version of the Nautilus submarine from Jules Verne's “20,000 Leagues Under the Sea” at his rural home in Ellijay, Georgia, USA, 04 December 2013. (Photo by Erik S. Lesser/EPA)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)