Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A girl broadcasts at live streaming talent agency Three Minute TV in Beijing, China on April 12, 2017. Three Minute TV also arranges cosmetic surgery at partner hospitals for its anchors, arranges small bank loans for the surgery, photographs and markets the anchors and helps them find acting opportunities Deng said. (Photo by Damir Sagolj/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Former Vice President Joe Biden, 2020 Democratic presidential candidate, right, watches as his wife Jill Biden, center, blocks a protester from arriving on stage during an primary night rally in the Baldwin Hills neighborhood of Los Angeles, California, U.S., on Tuesday, March 3, 2020. The biggest day of the presidential primary calendar will define the nomination fight for Bernie Sanders and Biden and determine whether Michael Bloomberg and Elizabeth Warren have a rationale for carrying on their campaigns. (Photo by Patrick T. Fallon/Bloomberg via Getty Images)

Brazilian model and TV presenter Sabrina Sato from the Gavioes da Fiel samba school performs during a Carnival parade in Sao Paulo, Brazil, Sunday, February 11, 2024. (Photo by Andre Penner/AP Photo)