To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Greek actress Katerina Lehou, playing the role of High Priestess, lights a torch during the dress rehearsal for the Olympic flame lighting ceremony for the Rio 2016 Olympic Games at the site of ancient Olympia in Greece, April 20, 2016. Fire spurted from the concave mirror as a priestess, kneeling in her long, pleated dress before a ruined Greek temple, focused the blazing sun's rays on her metal torch. Come rain or shine on Thursday's official lighting ceremony, Rio de Janeiro has now secured its Olympic flame, which will burn in the main Olympic stadium throughout the Aug. 5-21 games. (Photo by Yannis Behrakis/Reuters)