“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Custom artist Fena Cartes (aka Kartess) from Chile, and this is his project "gepeto" vintage tattooed dolls.

Elephant Maja of Circus Bush on his daily walk with Circus ringmaster Hardy Scholl (R) on Berlin streets in Berlin, Germany June 30, 2016. (Photo by Stefanie Loos/Reuters)

Mohammad, a 13-year-old fighter from the “Free Syrian Army”, plays with a cat in Aleppo's Bustan al-Basha district, Syria October 28, 2013. Mohammad joined the Free Syrian Army after his father died during clashes with the Syrian regime. The gun he is using was his father's. (Photo by Molhem Barakat/Reuters)

People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

A majestic elephant visits the watering hole at the Zimanga Private Game Reserve in South Africa under the Milky Way in August 2022. (Photo by Sean Weekly/Animal News Agency)

Kimono-clad young women take their selfies near a venue during the Coming of Age Day celebration ceremony in Yokohama, Japan on January 9, 2023. (Photo by Kim Kyung-Hoon/Reuters)

A person reacts on the “Swiftie Steps” ahead of a Taylor Swift concert, following the cancellation of three Taylor Swift concerts in Vienna because of a planned attack, at Wembley Stadium in London, Britain on August 15, 2024. (Photo by Toby Melville/Reuters)