A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Yan Zhengming (R), 94, and his wife Zhou Suqing (C), 90, attend their wedding ceremony at their home, on the 70th anniversary of their marriage, in Quxian county of Dazhou, Sichuan province, China, May 15, 2015. The wedding, organized by local charity groups, was a long-time wish of veteran of the World War Two Yan, who married Zhou 70 years ago, but could not afford to have a wedding ceremony, local media reported. (Photo by Reuters/Stringer)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

Fr Pierre Pepper (C) warms up before his amateur boxing match in the town of Banagher in County Offaly March 15, 2015. Fr Pepper has spent the last two months training for an amateur boxing match to raise proceeds for charity. (Photo by Cathal McNaughton/Reuters)

Models and Caroline Scheufele, Artistic Director and Co-President of Chopard (C) pose during a photocall ahead of the Chopard Gold Party during the 68th Cannes Film Festival in Cannes, southern France, May 18, 2015. (Photo by Yves Herman/Reuters)

Andrea Abarca, (C) leads an aerobics class in Los Guidos de Desamparados July 23, 2015. More than 300 women participated in a physical health program organized by Abarca, which aims to combat obesity and sedentary behavior in poor women living in a slum. The National Nutrition Survey shows that the Costa Rican population has 62.4 percent of adult men who are obese, while among women the percentage was 77.3, according to local media. (Photo by Juan Carlos Ulate/Reuters)

South Korean Lee Jung-sook (L), 68, wipes the tears from her North Korean father Lee Heung-jong, 88, as they bid each other a sad farewell at a resort on Mount Kumgang, North Korea, 22 October 2015. About 390 South Koreans arrived at the resort two days ago for the first face-to-face reunion of families separated by the 1950-53 Korean War in nearly 20 months. A second group of some 260 South Koreans will do the same for three days starting on 24 October. (Photo by Yonhap/EPA)

St Louis County police officers arrest an anti-police demonstrator in Ferguson, Missouri August 10, 2015. Dozens of protesters were arrested on Monday afternoon after blocking rush-hour traffic on Interstate 70 a few miles (km) from Ferguson, Missouri, during demonstrations over the police shooting of an unarmed black man a year ago, according to a Reuters witness. (Photo by Lucas Jackson/Reuters)