241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)

Rita Ora attends the World Premiere of JEREMY SCOTT: THE PEOPLE'S DESIGNER, presented by The Vladar Company and Quintessentially at the TCL Chinese Theatre on Tuesday, September 8, 2015, in Hollywood, Calif. (Photo by Matt Sayles/Invision for The Vladar Company/AP Images)

Actress Maddie Ziegler holds her bag as she poses during People's “Ones To Watch” event celebrating Hollywood's rising and brightest stars in West Hollywood, California September 16, 2015. (Photo by Kevork Djansezian/Reuters)

Residents wade across floodwaters after a week typhoon Koppu battered Calumpit town, Bulacan province, north of Manila October 24, 2015. Typhoon Koppu, that dumped heavy rains on the northern Philippines, killing 58 people as it flattened houses and destroyed crops, was petering out on Wednesday, weather officials said. (Photo by Romeo Ranoco/Reuters)

Soldiers of China's People's Liberation Army (PLA) jump as part of their winter training in temperature of negative 26 degrees Celsius at China's border with Russia in Heihe, Heilongjiang province, December 14, 2015. (Photo by Reuters/Stringer)

A participant rests while people take part in the Mermaid Parade at Coney Island, in Brooklyn, New York, June 20, 2015. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)