The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)

A prototype of a new nano spaceship is displayed during a press conference held by Israel's Space IL organisation on December 8, 2011 in Ehud, Israel. Israeli President Shimon Peres participated in the event unveiling Space IL's latest prototype nano spaceship with the aim of launching a Israeli robotic spacecraft that will land on the moon and raise funds for scientific education in Israel. (Photo by Ilia Yefimovich/Getty Images)

Self-titled Pricasso – real name Tim Patch, 71, – is using his very own pen*s to create his masterpiece – and claims to have made close to £500k from his saucy paintings. Here: Pricasso gets to work with his tools - and paints The Sun's newspaper correspondent Amy Nickell with his bits in London, England on November 5, 2019. (Photo by Stewart Williams/The Sun)

In this April 20, 2018, file aerial photo released by China's Xinhua News Agency, advection fog drifts across skyscrapers on the waterfront in Qingdao in eastern China's Shandong Province. Chinese leaders have long been sensitive about their communist country’s international image. Now, they are battling back, investing in diplomacy and a courtship of hearts and minds, just as the United States digs in on the Trump administration’s “America First” mindset. (Photo by Lu Hui/Xinhua via AP Photo/File)