A participant runs towards the waters of the North Sea during the annual New Year's plunge event in Ostend, Belgium, January 2, 2016. (Photo by Francois Lenoir/Reuters)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

UK “Ex On The Beach” star Ashley Cain celebrates his birthday with girlfriend and ex “Big Brother” star Chloe Khan at Gallery Nightclub in Maidstone, England, UK on September 25, 2016. (Photo by FameFlynet UK)

Miranda Kerr going back to her hotel during Paris fashion week Paris,France on October 04th 2016. (Photo by KCS Presse/Splash News and Pictures)

A racegoers walks into a rubbish bin following 2016 Melbourne Cup Day at Flemington Racecourse on November 1, 2016 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

Kendall Jenner seen at Universal, NBC, Focus Features, E! Entertainment Golden Globes After Party Sponsored by Chrysler on Sunday, January 8, 2017, in Beverly Hills, Calif. (Photo by Eric Charbonneau/Invision for Focus Features/AP Images)

Two carnival revellers masquerade as Leonardo da Vinci's painting “Mona Lisa” pose in St. Mark's Square in Venice, Italy, Sunday, January 31, 2016. Carnival-goers in Venice are being asked by police to momentarily lift their masks as part of new anti-terrorism measures for the annual festivities. (Photo by Domenico Stinellis/AP Photo)

Cardboard cut outs of the faces of three candidates for the Republican nomination for the 2016 US Presidential election (L-R) Ted Cruz, Donald Trump and Marco Rubio, are seen set up on urinals in a pub in London on March 1, 2016 as part of an informal poll for customers to log which they dislike the most. Part of the satirical television show The Last Leg, customers at the pub are able to choose which urinal to use and then log their poll on a list on the wall afterwards. (Photo by Justin Tallis/AFP Photo)