Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

A woman works in a rubber plantation in Yala province, southern Thailand, January 30, 2017. Thai rubber exporters say they have enough of the commodity in stockpiles to ensure only minimal disruption to scheduled shipments in the wake of deadly floods in key growing regions. (Photo by Surapan Boonthanom/Reuters)

Members of Germany's elite police unit, the Spezialeinsatzkommando, or SEK, demonstrate an abseil deployment from a helicopter during a media event on March 20, 2012 in Minden, Germany. The SEK is the special response team of Germany's state police force and typically deploys in high-risk situations, such as bank robberies, hostage takings and the arrest of armed and dangerous fugitives. (Photo by Thomas Starke/Getty Images)

Space shuttle Discovery sits atop NASA's 747 Shuttle Carrier Aircraft (SCA) ready to transport it from Kennedy Space Center to the Washington D.C., on April 17, 2012 in Cape Canaveral, Florida. Following the retirement of the shuttle fleet, Discovery will fly to Washington for display at the Smithsonian's National Air and Space Museum. (Photo by Lofty Ambitions)

“David Stoker creates images that tell a story. Rich and atmospheric, his images stop a moment in time letting the viewer decide, or wonder, just what each character is doing. David's work has been recognized in the 2011 Communication Arts Photo Annual, Communication Arts Fresh online, Graphis 100 Best in Photography 2012, PDN’s Photo Annual (2009, 2011), Luezer's Archive, and the International Photography Awards (IPA's – 2009, 2010)”.