A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A fan dressed as “Loki” poses before the European premiere of “Avengers: Age of Ultron” at Westfield shopping centre in Shepherds Bush, London April 21, 2015. (Photo by Stefan Wermuth/Reuters)

Playboy Bunnies pose for a selfie at the premiere of “The Transporter Refueled” at Playboy Mansion in Los Angeles, California August 25, 2015. The movie opens in the U.S. on September 4. (Photo by Mario Anzuoni/Reuters)

American singer Bleta “Bebe” Rexha poses with fans at the iHeartRadio MuchMusic Video Awards (MMVAs) in Toronto, Ontario, Canada on August 26, 2018. (Photo by Mark Blinch/Reuters)

Lizzy Cundy attends the UK premiere of The Eagle held at The Empire Leicester Square on March 9, 2011 in London, England.

Model Bella Hadid attends the “Cafe Society” premiere and the Opening Night Gala during the 69th annual Cannes Film Festival at the Palais des Festivals on May 11, 2016 in Cannes, France. (Photo by Tristan Fewings/Getty Images)

Actors reenact the famous picture of a sailor kissing a nurse on the 70th anniversary of Victory over Japan Day, near a replica sculpture in New York's Times Square August 14, 2015. The replica is being displayed to celebrate the 70th anniversary of the iconic photograph of the most famous kiss in American history that was captured between an American sailor and nurse on August 14, 1945, marking the end of World War Two. The actors are hired by a tour bus company to pose for groups to photograph. (Photo by Brendan McDermid/Reuters)

Fifty Shades Darker lingerie by Coco de Mer – capturing the “inner goddess” of Anastasia Steele – is launched following record-breaking release of movie’s new trailer. Official collection developed in conjunction with E.L. James to coincide with the new Fifty Shades Darker movie. They are the first official Fifty Shades Darker products to be released ahead of the new movie whose trailer was watched 114 million times in first 24 hours, breaking Star Wars: The Force Awakens previous record. (Photo by Rankin/Coco de Mer/Rex Shutterstock)