While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Models smoke during a break at Sevilla de Boda (Seville Wedding) fashion show in the Andalusian capital of Seville November 27, 2015. (Photo by Marcelo del Pozo/Reuters)

A man pours mud water on the head of his girl friend during the Boryeong Mud Festival at Daecheon Beach in Boryeong, South Korea, Friday, July 18, 2014. The annual mud festival features mud wrestling and mud sliding. (Photo by Ahn Young-joon/AP Photo)

A woman mourns the loss of her husband, next to a placard which reads “I'm a pusher”, who was shot dead by an unidentified gunman in Manila on July 23, 2016. Philippine President Rodrigo Duterte swept to power in May on a promise to clampdown on drugs, and police have since confirmed killing nearly 200 people in a two-month crime blitz. There has also been a surge in killings by anti-drug vigilantes who leave victims' corpses on city streets wrapped in packaging tape with signs accusing them of being drug dealers. (Photo by Noel Celis/AFP Photo)

In this Monday, July 25, 2016 photo, skydiver Luke Aikins smiles as he jumps from a helicopter during his training in Simi Valley, Calif. After months of training, this elite skydiver says he's ready to leave his chute in the plane when he bails out 25,000 feet above Simi Valley on Saturday. That's right, no parachute, no wingsuit and no fellow skydiver with an extra one to hand him in mid-air. (Photo by Jae C. Hong/AP Photo)

Yaroslav Segeda at the top of a high rise building in Kudrinskaya Square, Moscow, Russia. (Photo by Yaroslav Segeda/Caters News)

A boy uses remnants of ordnance as he prepares dough inside Abu Khaled's shop in the Douma neighborhood of Damascus April 28, 2015. Abu Khaled opened a shop for making “barley bread” using remnants of weapons including rockets, tank shells and other ordnance fired by forces loyal to Syria's President Bashar al-Assad. (Photo by Amer Almohibany/Reuters)

Kristina Elekes, 23, races on her ski during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 Km north from Bucharest, Romania, 06 March 2016. Bikini Race is a timed show on the slopes, at the fourth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mihaela Bobar/EPA)