While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Singer and jury member Brian Ferry attends the Cartier “Travel With Style” Concours on March 12, 2011 in New Delhi, India. (Photo by Pascal Le Segretain/Getty Images for Cartier)

A partially burned American flag lies on the street near the spot where Michael Brown was killed before an event to mark the one year anniversary of his killing in Ferguson, Missouri August 9, 2015. (Photo by Rick Wilking/Reuters)

Models walk the runway at the Versace Pre-Fall 2019 Collection at The American Stock Exchange on December 02, 2018 in New York City. (Photo by J.P. Yim/Getty Images)

Fireworks explode above St. Basil's cathedral during a rehearsal for the “Spasskaya Tower” international military music festival at Moscow's Red Square, September 4, 2015. Military bands from different countries will participate in the annual tattoo starting on Sunday. (Photo by Maxim Zmeyev/Reuters)

A seagull who turned bright orange after he plunged into a vat of chicken tikka masala in Beckford, England on June 9, 2016. The bird fell into a container of the food while trying to scavenge a piece of meat from a food factory bin in Wales. (Photo by Vale Wildlife Hospital/PA Wire)

British model Megan Barton-Hanson seen at the filming of Celebs Go Dating at Opium club on August 07, 2019 in London, England. (Photo by Splash News and Pictures)

A couple is walking hand-held up Kronsberg, just outside Hanover, Germany on April 7, 2020, when the moon rises on the horizon as the so-called supermoon. The moon reaches its perigee, i.e. the point closest to the Earth's orbit, on the night of 7-8 April as a full moon and therefore appears particularly large to the human observer. (Photo by Julian Stratenschulte/dpa via ZUMA Press)