While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

In this Monday, July 25, 2016 photo, skydiver Luke Aikins smiles as he jumps from a helicopter during his training in Simi Valley, Calif. After months of training, this elite skydiver says he's ready to leave his chute in the plane when he bails out 25,000 feet above Simi Valley on Saturday. That's right, no parachute, no wingsuit and no fellow skydiver with an extra one to hand him in mid-air. (Photo by Jae C. Hong/AP Photo)

A man rides a horse at a playground on a hill in Kabul April 19, 2015. (Photo by Mohammad Ismail/Reuters)

Dark clouds bearing down on the city on April 17, 2011 in Foshan, Guangdong Province of China. According to flood control authorities on Monday, gales as strong as 45.5 meters per second, accompanied by hailstorm, cloudburst and strong wind battered cities including Guangzhou, Foshan, Zhaoqing and Dongguan of south China's Guangdong Province on Sunday, has killed at least 17 people and injured 118. (Photo by ChinaFotoPress/Getty Images)

Yaroslav Segeda at the top of a high rise building in Kudrinskaya Square, Moscow, Russia. (Photo by Yaroslav Segeda/Caters News)

Topless protesters from the organization PETA (People for the Ethical Treatment of Animals) stand with “banderillas” filled with red powder as about 100 people rally in front of the town hall square in Pamplona, Navarra, northern Spain, demonstrating against the treatment of fighting bulls in the Fiesta de San Fermin, 05 July 2017. The renowned eight-day festival made famous by Ernest Hemingway's 1926 novel “The Sun Also Rises” has running-with-the-bulls and a bullfight each day for the fair, which begins at noon on 06 July 2017. (Photo by Jim Hollander/EPA)

Two styles of cleaned bird's nest, Yan Zhan (L) and Su Zhan (R) await repacking at a processing plant in Kuala Lumpur, February 17, 2015. Prized in China for is alleged health benefits for hundreds of years, nests made from swiftlets' saliva are being mixed into coffee and cereal as the Southeast Asian producers of the delicacy seek to broaden its appeal, and their profit margins. The nests are among the world's most expensive foods, selling for up to $2,500 a kg and the swiftlets that weave them are indigenous to Indonesia, Malaysia, Thailand and Vietnam. (Photo by Olivia Harris/Reuters)

Fuse TV VJ's Marianela and Juliya attend the store opening of “Nigo's A Bathing Ape” with Pharrell Williams January 11, 2005 in New York City. (Photo by Paul Hawthorne/Getty Images)