A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

Festival goers celebrate during the Chupinazo, marking the beginning of the San Fermin festival on July 6, 2011 in Pamplona, Spain. Pamplona's famous Fiesta de San Fermin, which involves the running of the bulls through the historic heart of Pamplona for eight days starting July 7th, was made famous by the 1926 novel of U.S. writer Ernest Hemmingway called “The Sun Also Rises”. (Photo by Denis Doyle/Getty Images)

Male orangutan Percy is reflected in the Sekonyer River as he reaches over to try and touch a wooden klotok boat carrying crew and tourists, in Tanjung Puting National Park, in Kalimantan (Indonesian Borneo), Indonesia, September 4, 2013. Percy is a son, born and living in the wild, of a female orangutan named Princess, a freed former captive orangutan that anthropologist Dr Birute Galdikas rescued, rehabilitated and returned to the wild. (Photo by Barbara Walton/EPA)

Shortlisted. Dragonfly, North York Moors national park, by Jonathan Green: “In June I was at May Beck with some colleagues when someone spotted this Hawker perched in a gorse bush. I love the detail on the wings, and it’s rare to be able to get so much of such a small subject in clear focus. Getting a few scratches was worth it”. (Photo by Jonathan Green/2020 UK National Parks Photography Competition)

A Common Blue Morpho butterfly lands on the arm of Garbiella as it and hundreds of other butterflies from around the world fill the bird aviary for the next month at the San Diego Zoo Safari Park in San Diego, California March 13, 2015. Called the Butterfly Jungle, the exhibit has over 30 species of butterflies. (Photo by Mike Blake/Reuters)

Encyclopedia Britannica editions are seen at the New York Public Library on March 14, 2012 in New York City. Encyclopedia Britannica announced it will be ceasing its print edition of reference books for the first time in its 244-year history to focus solely on digital versions. (Photo by Mario Tama/Getty Images)