Platense's defender Ayrton Costa (L) and River Plate's defender Andres Herrera vie for the ball during the Argentine Professional Football League match at the Monumental stadium in Buenos Aires, on October 12, 2022. (Photo by Juan Mabromata/AFP Photo)

Members of the Unidos da Tijuca samba school parade at the “Opening of Carnival 2022” event, at the Cidade do Samba, in Rio de Janeiro, Brazil, 27 February 2022. The event is a preview of the parades of the Samba Schools of the Special Group, postponed to April due to the COVID-19 pandemic in Brazil. (Photo by Andre CoelhoEPA/EFE)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Athletes compete in a log carrying relay race event at Peruibe beach during the Indigenous Games, near the Tapirema community of Peruibe, Brazil, Sunday, April 23, 2023. Hundreds of Indigenous athletes gather this weekend in the south of Sao Paulo state to hold their version of the Olympic Games. They will compete for medals in archery, tug of war, athletics, Indigenous wrestling and other sports. (Photo by Andre Penner/AP Photo)

A reveler jumps from a fountain onto the crowd below, after the launch of the “Chupinazo” rocket, to celebrate the official opening of the 2014 San Fermin fiestas in Pamplona, Spain, Sunday, July 6, 2014. Revelers from around the world turned out here to kick off the festival with a messy party in the Pamplona town square, one day before the first of eight days of the running of the bulls glorified by Ernest Hemingway's 1926 novel “The Sun Also Rises”. (Photo by Andres Kudacki/AP Photo)