Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this May 2, 2015 photo, skywriter Nathan Hammond releases smoke as he writes messages of hope and love over New Orleans, during the New Orleans Jazz & Heritage Festival. Hammond was commissioned by local entrepreneur, Frank Scurlock, who said the messages were simply his way of reminding people that goodness can still flourish in a world that seems increasingly marred by violence. (Photo by Gerald Herbert/AP Photo)

An member of the group “Pause the System” wears a face mask as she protests in front of the entrance to Downing Street in London, Friday, March 20, 2020. For most people, the new coronavirus causes only mild or moderate symptoms, such as fever and cough. For some, especially older adults and people with existing health problems, it can cause more severe illness, including pneumonia. (Photo by Frank Augstein/AP Photo)

A police officer who was injured when falling of a horse during scuffles with demonstrators at Downing Street during a Black Lives Matter march in London, Saturday, June 6, 2020, is dragged by colleagues, as people protest against the killing of George Floyd by police officers in Minneapolis, USA. Floyd, a black man, died after he was restrained by Minneapolis police while in custody on May 25 in Minnesota. (Photo by Frank Augstein/AP Photo)

A staff member of a toy store wears a face mask as she invites customers to enter the store, in London, Tuesday, September 22, 2020. British Prime Minister Boris Johnson has slammed the brakes on the country's return to offices, saying people should work from home if possible to help slow the spread of the coronavirus. Johnson on Tuesday announced a package of new restrictions, including a requirement for pubs, restaurants and other hospitality venues in England to close between 10 p.m. and 5 a.m. (Photo by Frank Augstein/AP Photo)

Members of the Australian cabaret & circus troupe Briefs cool down in a fountain on the Southbank in London, Tuesday, July 19, 2022. Britain shattered its record for highest temperature ever registered Tuesday, with a provisional reading of 39.1 degrees Celsius (102.4 degrees Fahrenheit), according to the country's weather office – and the heat was only expected to rise. (Photo by Frank Augstein/AP Photo)