For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A New Orleans Saints fan parties in the stands in the first half of an NFL preseason football game against the Jacksonville Jaguars in New Orleans, Monday, August 23, 2021. Last season the team played with a marginal number of fans in a largely empty Superdome due to the coronavirus pandemic, but this year fans are allowed with proof of vaccination. (Photo by Derick Hingle/AP Photo)

An English soccer fan kicks a ball as he gather with other fans ahead of a Group C match between England and Slovenia at the Euro 2024 soccer tournament in the city center in Cologne, Germany, Tuesday, June 25, 2024. (Photo by Markus Schreiber/AP Photo)

Alluvial Fan, China. A vast alluvial fan blossoms across the desolate landscape between the Kunlun and Altun mountain ranges that form the southern border of the Taklimakan Desert in China’s XinJiang Province. Image taken by the ASTER instrument on NASA’s Terra satellite on May 2nd, 2002. (Photo by NASA/GSFC/USGS EROS Data Center)

Cosplay fans (R) take selfies as comic book and gaming fans attend the annual Ani-Com and Games Fair in Hong Kong on July 28, 2017. Tens of thousands were expected to attend the annual event on animation, comics and games, from July 28 to August 1. (Photo by Isaac Lawrence/AFP Photo)