For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A competitor scrambles in the mud under barbed wire during the Tough Guy Challenge 2009 at South Perton Farm on February 1, 2009 in Wolverhampton, England. The biannual event to raise cash for charity challenges thousands of international competitors to run through a gruelling set of 21 obstacles including water, fire and tunnels after a lengthy run at the start. (Photo by Christopher Furlong/Getty Images)

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)

Vietnam’s Son Doong cave, the largest in the world, could hold a 40-story skyscraper inside. The pristine ecosystem has its own river and jungle. Despite its size, Son Doong wasn’t discovered until 1991. It was lost again for nearly two decades and was fully explored for the first time in 2009. (Photo by Jason Speth/HuffPost)

Libyan leader Muammar Gaddafi attends the inauguration ceremony of Jacob Zuma on May 9, 2009 in Pretoria, South Africa. Jacob Gedleyihlekisa Zuma is South Africa's fourth President since the end of apartheid. (Photo by Foto24/Gallo Images/Getty Images)

Hong Kong art gallery director Sarah Greene said that Wolf, known for his work depicting mega-cities, has died Tuesday, April 24, 2019 night at his home. She said he was 64. Wolf won first prize in the World Press Photo competition in 2005 and 2010. Here: Architecture of Density #119, 2009. (Photo by Michael Wolf, courtesy of Flowers Gallery)

A Shi'ite worshiper bleeds after cutting his scalp in a ritual display of mourning during an Ashura commemoration ceremony outside Kadhimiya shrine on December 6, 2011 in Baghdad, Iraq. Ashura marks the death of Prophet Muhammad's grandson the revered Imam Hussein in Karbala, Iraq in 680 AD. Shi'ite festivals were prohibited during the time of Sunni dictator Saddam Hussein's rule. (Photo by Mario Tama/Getty Images)