Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A boy carries a dog as he stands after a Peruvian police operation to destroy illegal gold mining camps in a zone known as Mega 14, in the southern Amazon region of Madre de Dios July 14, 2015. Peruvian police razed dozens of illegal gold mining camps at the edge of an Amazonian nature reserve this week, part of a renewed bid to halt the spread of wildcatting in a remote rainforest region. (Photo by Janine Costa/Reuters)

A homeless man sleeps against a wall adorned with a mural featuring a Shipibo Indigenous girl and Amazon rainforest animals, in Pucallpa, in Peru's Ucayali region, Wednesday, September 2, 2020. Peru is home to one of Latin America's largest Indigenous populations, whose ancestors lived in the Andean country before the arrival of Spanish colonists. (Photo by Rodrigo Abd/AP Photo)

Raissa Floriano whose father is hospitalized with CCOVID-19, cries during a protest amid the new coronavirus pandemic outside the 28 Agosto Hospital, in Manaus, Brazil, Thursday, January 14, 2021. Scores of COVID-19 patients in the Amazon rainforest's biggest city will be transferred out of state as the local health system collapses and dwindling stocks of oxygen tanks begin to falter. (Photo by Edmar Barros/AP Photos)

A fisherman carries a large Pirarucu (Arapaima gigas) at the Piagacu-Purus Sustainable Development Reserve in Amazonas state, Brazil, on October 24, 2019. The pirarucu -a giant fish of the Amazon, that had been on the verge of extinction- can measure up to three meters and weigh more than 200 kilos. The soft and tasty white meat fish is nowadays served in renowned restaurants in Rio de Janeiro. (Photo by Ricardo Oliveira/AFP Photo)