Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

A cricket is seen posing on an advertising billboard during the Concacaf Nations League group stage football match between Costa Rica and Guadeloupe at the National Stadium in San Jose on September 5, 2024. (Photo by Ezequiel Becerra/AFP Photo)

'The Dutch charity organization Mensen in Nood (people in need) hits the streets with a remarkable campaign. People in need are posing with the typical attributes of consumer culture. The price of a designer handbag (€32) is compared with the price of a whole week of food (€4), The price a pint of beer (€4.50) with the price of 50 liter clean water (€1.50). The pictures were taken by Swedish fashion photographer Carl Stolz.' - Occupy Design UK

Where will yours take you? Stories! The bookstore
Advertising Agency: Kolle Rebbe, Hamburg, Germany

North Koreans wave as Hughes MD-500 helicopters fly past during an aerial display on Saturday, September 24, 2016, in Wonsan, North Korea. North Korea on Saturday opened an air festival featuring sky diving, demonstrations by its air force and lots of beer to promote a newly renovated and upgraded commercial airport in the coastal city of Wonsan that it hopes will draw for foreign tourists. (Photo by Wong Maye-E/AP Photo)

A player breaks with the bottle during the bottle-kicking game in Hallaton, central England April 6, 2015. The game is played between Hallaton and the neighbouring village of Medbourne each Easter Monday in which participants compete to bring the bottle across a stream that separates the villages. The bottle is an old field barrel holding about a gallon of beer. (Photo by Darren Staples/Reuters)