“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)

A model presents makeup creations during dress reharsal by Maybelline New York at the Berlin Fashion Week Autumn/Winter 2015 in Berlin January 19, 2015. (Photo by Fabrizio Bensch/Reuters)

A model (C) looks at her mobile phone while backstage before the araisara Sara Arai Collection show during China Fashion Week in Beijing on March 27, 2015. China Fashion Week runs from March 24 to March 31. (Photo by Wang Zhao/AFP Photo)

A model presents a creation made with chocolate by designer Wang Jingzhi and Maitre Chocolatier Roberto Rinaldini during the international exhibition of chocolate “Salon du Chocolat” in Milan, Italy, February 12, 2016. (Photo by Stefano Rellandini/Reuters)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

A model gets ready backstage during the Tbilisi Fashion Week in Tbilisi, Georgia, on October 27, 2017. The presentation of the Spring/Summer 2018 collections runs from 27 to 30 October. (Photo by David Mdzinarishvili/Reuters)

Model Lea Vlamos wears a creation for the Jean Paul Gaultier Haute Couture Spring-Summer 2018 fashion collection presented in Paris, Wednesday, January 24, 2018. (Photo by Francois Mori/AP Photo)

A model presents a creation for a make-up styling show by Mao Geping at China Fashion Week in Beijing, China March 26, 2018. (Photo by Jason Lee/Reuters)