A veterinarian from the zoo of Besancon feeds “Soa”, a female crowned sifaka, in Besancon, eastern France, on February 18, 2019. The crowned sifaka is a critically endangered species from Madagascar. There were only 6 females over 20 individuals living in 7 zoos worldwide end of 2018. (Photo by Sébastien Bozon/AFP Photo)

A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

A hunter holds a shot female pheasant next to his dog “Lola”, a Deutsch female Kurzhaar, during the first day of the Italy hunting season in Castell'Azzara, Tuscany, central Italy, September 20, 2015. The number of hunters in Italy has been decreasing, from 1,701,853 in 1980 to 751.876 in 2007, with a percentage reduction of 55.8%, according to the latest available numbers from the national statistics bureau ISTAT. (Photo by Max Rossi/Reuters)

A three month old white Bengal female tiger cub looks around her enclosure at the Buenos Aires Zoo, Argentina, Wednesday, April 16, 2014. Cleo, a captive Bengal white tiger at the zoo, gave birth to two females and one male white tiger cubs on January 16, 2014. (Photo by Natacha Pisarenko/AP Photo)

A female brown bear with cubs fishing on Lake Kronotskoye as part of the South Kamchatka, Russia on Sanctuary, August 13, 2017. (Photo by TASS/Barcroft Images)

Former Soviet President Mikhail Gorbachev as he bids the last farewell to his wife Raisa Gorbacheva during the funeral ceremony in Moscow, Russia, 23 September 1999 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. (Photo by Sergey Chirikov/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)