To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

The hull on a boat that carried Rohingya migrants for three months is seen at Langkawi island, in the Malaysia's northern state of Kedah, Malaysia, May 12, 2015. Thailand and Malaysia may set up camps and detention centers to shelter hundreds of refugees arriving on their shores, officials said on Tuesday, as a leading inter-governmental agency said about 7,000 boat people were still adrift in the Bay of Bengal. (Photo by Olivia Harris/Reuters)

Event curators Harry Parr (L) and Sam Bompas (R) sit in paddle boats in the Truvia Voyage of Discovery installation on the roof of Selfridges department shop on July 21, 2011 in London, England. Selfridges is opening its roof to the public for only the second time since WW2 to host the installation, which includes a boating lake with dyed water and bar. (Photo by Matthew Lloyd/Getty Images)