To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sergio Valverde Espinoza, a Catholic priest of the Cristo Rey church who modified a popular song called “Sopa de Caracol”, or Snail Soup in English, gestures during a Mass in San Jose, Costa Rica, Sunday, May 2, 2021. Valverde changed the song's lyrics to a message calling for the use of face masks and care during the pandemic. (Photo by Carlos Gonzalez/AP Photo)

Visitors wear shirts with an image of former Chinese leader Mao Zedong at the Shanghai World Expo site in Shanghai, May 2, 2010. (Photo by Aly Song/Reuters)

Shanghai Ballet dancers wearing masks practise in a dance studio in Shanghai, China, as the country is hit by an outbreak of the novel coronavirus, February 20, 2020. (Photo by Aly Song/Reuters)