A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

A model presents a creation at the Sophia Webster presentation during London Fashion Week in London, Britain February 20, 2017. (Photo by Neil Hall/Reuters)

A model presents a creation during the Vivienne Westwood catwalk show at London Fashion Week Women's A/W19 in London, Britain February 17, 2019. (Photo by Henry Nicholls/Reuters)

Model mum Valeria Garcia walks Marta Jakubowski's SS19 show wearing world first silent wearable breast pump: Elvie Pump at BFC Show Space on September 14, 2018 in London, England. (Photo by Eamonn M. McCormack/Getty Images for Elvie)

People ride a prototype of a driverless vehicle as it is moves through a pedestrian area in Greenwich, east London, February 11, 2015. Britain has begun testing driverless cars in four cities, launching the first official trials ahead of a series of planned rule reviews to accommodate the new technology. (Photo by Suzanne Plunkett/Reuters)

“Cheddar Gorge is a limestone gorge in the Mendip Hills, near the village of Cheddar in Somerset, England. The gorge is the site of the Cheddar show caves, where Britain's oldest complete human skeleton, Cheddar Man, estimated to be 9,000 years old, was found in 1903. Older remains from the Upper Late Palaeolithic era (12,000–13,000 years ago) have been found. The caves, produced by the activity of an underground river, contain stalactites and stalagmites”. – Wikipedia

Photo: A general view of Cheddar Gorge is seen on March 22, 2012 in Cheddar, England. With only a few months to go until the opening ceremony of the London 2012 Olympic games, Britain's tourist industry is hoping to benefit from the influx of athletes, officials and visitors. (Photo by Matt Cardy/Getty Images)

LOCOG Chair and former Olympian Lord Sebastian Coe holds a prototype design of the new golden Olympic Torch during its unveiling at St Pancras Station on June 8, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)