A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Britain's Health and Social Care Secretary Matt Hancock wears Union Jack socks as he leaves with Britain's Leader of the House of Lords Baroness Evans after a cabinet meeting on Downing Street in London, Britain on January 7, 2020. (Photo by Toby Melville/Reuters)

A Hindu Sadhu smokes marijuana from a chillum inside the Pashupatinath Temple premise in Kathmandu, Nepal on March 6, 2016. Holy men from India and Nepal come to celebrate the festival of Maha Shivaratri by smoking, smearing their bodies with ash, offering prayers devoted to the Hindu Deity, Lord Shiva. (Photo by Skanda Gautam via ZUMA Wire)

An young Indian Jain devotee dressed as Lord Krishna participates in a religious rally organised on the occasion of Mahavir Jayanti in Kolkata on April 2, 2015. The most important religious holiday in Jainism, Mahavir Jayanti celebrates the birth of Mahavira, the last Tirthankara, which is generally accepted as 599 BCE. (Photo by Dibyangshu Sarkar/AFP Photo)

A villager carries wood while a blackbuck runs on a field near Bhetnoi village in Ganjam District, in the Indian eastearn state of Odisha on May 20, 2018. Villagers of Ganjam district due to their traditional religious belief consider blackbucks as incarnations of Lord Vishnu and harbingers of rain. (Photo by Asit Kumar/AFP Photo)

Students with faces painted as Hindu goddess Kali, take part in a cultural event ahead of the Janmashtami festival, or the birth anniversary of Hindu Lord Krishna, inside a college in Mumbai, India on September 4, 2023. (Photo by Francis Mascarenhas/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)