Believers of the Legio Maria of African Church Mission covered in mud, attend a procession as part of their Christmas Mass near Ugunja, in Siaya County, Kenya on December 25, 2022. (Photo by Thomas Mukoya/Reuters)

A Bukusu youth stands covered in mud in preparation for a circumcision ritual in Kenya's western region of Bungoma August 9, 2014. Circumcision rituals, which take place in August, are celebrated amongst some Kenyan tribes as an annual rite of passage into adulthood. (Photo by Noor Khamis/Reuters)

A reveller, covered in mud, chats with friends during the Glastonbury Festival at Worthy Farm in Somerset, Britain, June 26, 2015. The outdoor festival runs from 24 to 29 June. (Photo by Dylan Martinez/Reuters)

A girl walks past the debris and mud following the floods brought by Typhoon Gaemi, in Marikina City, Metro Manila, Philippines, on July 25, 2024. (Photo by Lisa Marie David/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.