Zahra Lari runs in a scene shot for the Nike Middle East ad campaign filmed in Dubai, UAE, February 10, 2017. An online commercial released by Nike (NKE.N) this week that showed Arab women fencing, boxing and spinning on ice-skates has stirred controversy over its attempt to smash stereotypes about women leading home-bound lives in the conservative region. (Photo by Reuters/Nike)

Frida Karlsson takes 2nd place, Therese Johaug of Norway takes 1st place, Ingvild Flugstad Oestberg of Norway takes 3rd place during the FIS Nordic World Ski Championships Women's Cross Country Classic on February 26, 2019 in Seefeld, Austria. (Photo by Lisi Niesner/Reuters)

Athletes attend training session at the Ak Bulak Nordic Arena outside Almaty, Kazakhstan, July 16, 2015. Kazakhstan is aspiring to host the 2022 Winter Olympics but many in the Central Asian nation view the bid as yet another vanity project of long-ruling President Nursultan Nazarbayev. Almaty, the financial capital, will go head-to-head with the Chinese metropolis Beijing on Friday when the International Olympic Committee elects the winner at its session in Malaysia. (Photo by Shamil Zhumatov/Reuters)

Isabeau Levito of the United States reacts after skating in the women's free program during the International Skating Union (ISU) World Figure Skating Championships in Montreal, Canada, on March 22, 2024. (Photo by Geoff Robins/AFP Photo)

Kim Yelim, of South Korea, competes in the women's free skate program during the figure skating competition at the 2022 Winter Olympics, Thursday, February 17, 2022, in Beijing. (Photo by Natacha Pisarenko/AP Photo)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Judges watch athletes during the women's individual compact NH 5km competition at the Nordic Combined World Cup in Ramsau, Austria, Saturday, December 16, 2023. (Photo by Matthias Schrader/AP Photo)

Kaleen from Austria during the press meeting ahead of the concert Nordic Eurovision Party held at Berns in Stockholm, Sweden April 14, 2024. (Photo by Fredrik Sandberg/TT News Agency via AFP Photo)