Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Then U.S. Army First Lieutenant Kirsten Griest (C) and fellow soldiers participate in combatives training during the Ranger Course on Fort Benning, Georgia, in this handout photograph taken on April 20, 2015 and obtained on August 20, 2015. When Griest and another woman completed the daunting U.S. Army Ranger school this week they helped end questions about whether women can serve as combat leaders, as the Pentagon is poised to open new roles, including elite Navy SEALs, to women in coming months. The feat by Griest and First Lieutenant Shaye Haver followed a re-evaluation of the role of women after their frontline involvement in Iraq and Afghanistan and the end of a rule barring them from combat roles in 2013. (Photo by Spc. Nikayla Shodeen/Reuters/U.S. Army)

A protester holds up a symbolic chain as the trial of ousted Egyptian president Hosni Mubarak continues on February 16, 2012 in Cairo, Egypt. (Photo by Carsten Koall/Getty Images)

Kritchaya “Lolita” Boonhor (R) curls her eyelashes in ladyboy Candy's (L) room while she chats her about her boyfriend, in Bangkok, Thailand, 27 November 2017. Most things in life are a question of negotiation. Lolita is a woman, that was not to be negotiated. What needed to be negotiated was how she was perceived by those around her. And that negotiation was one that took time and effort. (Photo by Lola Levan/EPA/EFE)

The head of a decapitated rooster is pictured after a rooster run, during celebrations in honour of San Juan Bautista in San Juan de Oriente town, Nicaragua, June 26, 2015. The rooster runs, where horse-riders try to pull the head off live roosters, symbolize the beheading of John the Baptist. (Photo by Oswaldo Rivas/Reuters)

Believers burn dried oak branches, which symbolizes the Yule log, on Orthodox Christmas Eve in front of the St. Sava temple in Belgrade, Serbia, January 6, 2016. Serbian Orthodox believers celebrate Christmas on January 7, according to the Julian calendar. (Photo by Marko Djurica/Reuters)