A person looks out at Midtown Manhattan in the haze from the Top of the Rock NYC Observation Deck at Rockefeller Center on June 7, 2023. Smoke from Canada’s wildfires has engulfed the Northeast and Mid-Atlantic regions of the US, raising concerns over the harms of persistent poor air quality. (Photo by Timothy A. Clary/AFP Photo)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In this October 15, 2014 file photo, Katsu Nakamura, sky division manager for Yamaha USA, moves the RMax unmanned helicopter into position before a demonstration of its aerial application capabilities at the University of California, Davis' Oakville Station test vineyard in Oakville, Calif. Researchers at UC Davis have been studying the effectiveness of the drone's ability for spraying pest control and nutritional materials on the test vineyard in California's Napa Valley. (Photo by Rich Pedroncelli/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.