A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A picture taken on October 17, 2014 in Vevey shows a giant fork designed by Switzerland's artist Jean-Pierre Zaugg to commemorate Nestle's Alimentarium Food Museum 10th anniversary. World's biggest food company, Swiss Nestle Group announced results sales down by 3.1% for the first nine months of 2014 to 66.2 billion Swiss francs (55.1 billion euros). (Photo by Fabrice Coffrini/AFP Photo)

Participants, one of them loosing balance, jump in a sack race at a shopping center in Paris to win a 500 euros voucher (537 USD), on the first day of the winter sales in Paris, France, Wednesday, January 6 , 2016. The five-week 2016 winter sales start everywhere across France on Wednesday Jan. 6 and end on Feb. 16. (Photo by Francois Mori/AP Photo)

The Rakotzbrücke bridge in the autumnal azalea and rhododendron park in Kromlau in the district of Görlitz, Saxony near the state border with Brandenburg on November 7, 2023. More than four million euros have been invested in the restoration and reconstruction of this Lusatian landmark in recent years. The complex includes the listed group of Rakotzbrücke bridges and the so-called organ made of basalt. Friedrich Hermann Rötschke had these built between 1842 and 1875. (Photo by Patrick Pleul/dpa)

Riot police stand guard behind a fire as refinery workers hold a blockade of the oil depot of Douchy-Les-Mines to protest against the government's proposed labour reforms, on May 25, 2016. Refinery workers stepped up strikes that threaten to paralyse France weeks ahead of the Euro 2016 tournament as the government moved to break their blockades, escalating a three-month tug-of-war over labour reforms. (Photo by François L.O./AFP Photo)

Matthias Broda, inventor and designer of the wooden e-bike, cycles a prototype along a street in Berlin, November 20, 2014. The wooden e-bike produced by German company Aceteam from ash wood, will be launched on the market by spring 2015 and will cost around 3,950 euro (4,950 dollars). The e-bike will be equipped with an 250W e-bike motor for a range of up to 100 kilometer (62 miles) with a rechargeable battery. (Photo by Fabrizio Bensch/Reuters)