Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Vietnam's Khuat Phuong Anh (R) celebrates winning the women's 800m final during the 31st Southeast Asian Games (SEA Games) at My Dinh National Stadium in Hanoi on May 16, 2022. (Photo by Navesh Chitrakar/Reuters)

An Asian elephant cools off at the zoo during the World Elephant Day in Lodz, central Poland, 12 August 2022. The World Elephant Day is observed every year on August 12. (Photo by Grzegorz Michalowski/EPA/EFE/Rex Features/Shutterstock)

Cambodia’s Meth Sopheaktra and Pal Chhor Raksmy perform in the women's Vovinam self-defense event during the 32nd Southeast Asian Games (SEA Games) in Phnom Penh on May 8, 2023. (Photo by Tang Chhin Sothy/AFP Photo)

Zuo Tong of China performs on floor exercise during the women's team artistic gymnastics event of the 19th Asian Games in Hangzhou, China, Monday, September 25, 2023. China team won the gold. (Photo by Aaron Favila/AP Photo)

Japan's Mei Tsuruta competes in the rhythmic gymnastics individual qualification and individual team final event during the Hangzhou 2022 Asian Games in Hangzhou, in China's eastern Zhejiang province on October 6, 2023. (Photo by Philip Fong/AFP Photo)