Salzburg's Patson Daka celebrates after scoring during the Europa League round of 32 second leg soccer match between FC Salzburg and Club Brugge at the Arena in Salzburg, Austria, Thursday, February 21, 2019. (Photo by Leonhard Foeger/Reuters)

Paolo Guerrero of Brazil's Internacional reacts after missing an opportunity to score during a Copa Libertadores soccer match against Chile's Palestino in Porto Alegre, Brazil, Tuesday, April 9, 2019. (Photo by Diego Vara/Reuters)

Nice's Youcef Atal, left, and PSG's Juan Bernat challenge for the ball during the French League One soccer match between Paris Saint-Germain and Nice at the Parc des Princes stadium in Paris, France, Saturday, May 4, 2019. (Photo by Christophe Ena/AP Photo)

England's Rachel Daly is fouled by Colombia's Ana Guzman during the Women's World Cup quarterfinal soccer match between England and Colombia at Stadium Australia in Sydney, Australia, Saturday, August 12, 2023. (Photo by Rick Rycroft/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A sheep dressed in a jersey in the colors of the Colombian national soccer team is seen during a exhibition in Nobsa, Colombia June 1, 2014. The sheep is named Falcao, after the Colombian player. REUTERS/Jose Miguel Gomez

Britain Soccer Football, West Ham United vs Manchester United, Barclays Premier League, Old Trafford on May 10, 2016. Police play football with a young West Ham fan before the match. (Photo by Eddie Keogh/Reuters/Livepic)