Afghan children play soccer in front of the war-damaged Darul Aman Palace in the suburbs of Kabul, Afghanistan, Wednesday, June 8, 2011. (Photo by Gemunu Amarasinghe/AP Photo)

Newlyweds pose on a zebra crossing for wedding photographers during the 2018 soccer World Cup in Samara, Russia, Sunday, July 8, 2018. (Photo by Frank Augstein/AP Photo)

Arsenal's Gabriel Magalhaes reacts after the English Premier League soccer match between Arsenal and Southampton at the Emirates Stadium in London, Britain, 21 April 2023. (Photo by Neil Hall/EPA)

Soccer fans wearing Argentina's football team jersey arrive at workers' stadium to watch a friendly match between Australia and Argentina in Beijing on June 15, 2023. (Photo by Jade Gao/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.