Event curators Harry Parr (L) and Sam Bompas (R) sit in paddle boats in the Truvia Voyage of Discovery installation on the roof of Selfridges department shop on July 21, 2011 in London, England. Selfridges is opening its roof to the public for only the second time since WW2 to host the installation, which includes a boating lake with dyed water and bar. (Photo by Matthew Lloyd/Getty Images)

In this handout provided by Maritime New Zealand, MV Rena is battered by strong seas as it is stuck on Astrolabe Reef, on November 2, 2011 in Tauranga, New Zealand. The stricken vessel encountered a three metre swell, which led authorities to fear it may finally break up. Rena struck the reef on October 5, and has spilled 350 tonnes of oil, and almost 100 shipping containers. (Photo by Graeme Brown/Maritime New Zealand via Getty Images)

A staff member at the Rising Sun Anger Release Bar suits up in protective gear August 8, 2006 in Nanjing of Jiangsu Province, China. (Photo by China Photos/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Cosplay enthusiasts Alex Lawson, 20, attends the North East Manga and Anime Convention (NemaCon) dressed as Hunni Sempai at Middlesborough Town Hall on June 18, 2011 in Middlesbrough, England. Hundreds of Manga, Anime and Cosplay enthusiasts gathered for NemaCon 2011. Cosplay is short for Costume Play where players dress and perform roles from Japanese culture, Anime and Manga art characters. Many subcultures have also evolved inspired by video games, American cartoons and comics. (Photo by Christopher Furlong/Getty Images)

Elvish writing is seen on “Anduril”, a prop sword belonging to Aragorn, hero of “The Lord of the Rings” movie trilogy on July 31, 2014 in London, England. The sword, belonging to actor Sir Christopher Lee and estimated at $150,000-250,000, forms part of Bonhams “There's No Place Like Hollywood” movie memorabilia auction taking place in New York on November 24, 2014. (Photo by Peter Macdiarmid/Getty Images)