To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An environmental activist adjusts his mask while taking part in “The Dead Sea Swim Challenge”, swimming from the Jordanian to Israeli shore, to draw attention to the ecological threats facing the Dead Sea, in Kibbutz Ein Gedi, Israel November 15, 2016. Swimmers from around the world plunged into the salty waters of the Dead Sea on Tuesday to attempt a seven-hour swim across the fabled lake in a bid to draw attention to its environmental degradation. Wearing protective masks and snorkels, 25 swimmers paddled through the muddy water to attempt the 9-mile (15-kilometer) swim from Jordan to Israel. (Photo by Nir Elias/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A series of beautiful shots of divers swimming near sunken ships have emerged. Alex Voyer, 39, was sailing around the Caribbean on a 60-foot boat when he stopped for a dive. The images show amazing shipwrecks as free divers explore the seabed. Here: A diver swims in the shallow water under a pier. (Photo by Alex Voyer/Caters News Agency)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.