Workers inflate and secure giant helium balloons which will be a featured part of tomorrow's 97th annual Macy's Thanksgiving Day Parade in New York, New York, USA, 22 November 2023. The annual parade will feature 16 giant character helium balloons which will be lead down the street by teams of people. (Photo by Justin Lane/EPA)

World War II veteran Jack W. Schlegel, 91 years-old, from Mount Tremper, New York, of the 508th Parachute Infantry Division of the 82nd Airborne who parachuted near Sainte-Mere-Eglise on June 6,1944, poses with American and French flags as he visits the American War cemetery in Colleville-sur-Mer, on the Normandy coast June 2, 2014. REUTERS/Pascal Rossignol

Emma Raducanu of Great Britain hits a return to Belinda Bencic of Switzerland during their quarterfinals round match on the tenth day of the US Open Tennis Championships the USTA National Tennis Center in Flushing Meadows, New York, USA, 08 September 2021. The US Open runs from 30 August through 12 September. (Photo by Justin Lane/EPA/EFE)

Dancers learn choreography they will need to perform as part of an open audition for the 2022 Radio City Rockettes at Radio City Music Hall in New York, New York, USA, 18 April 2022. The open auditions, the first being held since the start of the coronavirus pandemic, were expected to draw nearly 900 dancers competing for one of the few open spots in the 2022 Christmas Spectacular Starring the Radio City Rockettes, a long running holiday show. (Photo by Justin Lane/EPA/EFE)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.