Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Shepherd brothers Mustafa Erbay and Baran Erbay train their camels on snowy grounds, enabling them to become champions in competitions held in the Aegean and Mediterranean regions in Baskale district of Van, Turkey on February 1, 2020. (Photo by Ozkan Bilgin/Anadolu Agency via Getty Images)

Mammoet Rallysport's Martin Van Den Brink and Co-Driver Wouter De Graaff in action surrounded by camels during stage 10, Neom to AlUla, Saudi Arabia on January 13, 2021. (Photo by Hamad I Mohammed/Reuters)

A demonstration of Extinction Rebellion in Amsterdam, the Netherlands, has been dissolved by the local triangle (police, judiciary and mayor), February 26, 2021. About eighty activists, some of whom scantily dressed, blocked the Overtoom in Amsterdam-West. About twenty of them do not want to leave, they are taken away elsewhere. (Photo by Koen van Weel/EPA/EFE)

A police officer stands at a police cordon near the scene of a terror attack in London, U.K., on Sunday, June 4, 2017. A van swerved into Saturday-night crowds on London Bridge, before three men got out and went on a stabbing rampage through nearby bars. (Photo by Luke MacGregor/Bloomberg)