Tibetan monks dressed as demons attend the Beating Ghost festival at the Yonghe Temple, also known as the Lama Temple, in Beijing on March 19, 2015. The Beating Ghost festival, or Da Gui festival in Chinese, is an important ritual of Tibetan Buddhism and is believed to expel evil spirits and shake off troubles. (Photo by Wang Zhao/AFP Photo)

A folk artist gives a fire pot performance at the foot of Ulan Hada volcano group on November 16, 2024 in Ulanqab, Inner Mongolia Autonomous Region of China. A tourism festival themed on ice and snow opened in Ulanqab on November 16, which will last for five months. (Photo by Wang Zheng/VCG via Getty Images)

Tufted capuchin (Sapajus apella) receives a special red envelope containing delicious food to celebrate Chinese New Year at the Chongqing Zoo on January 28, 2025 in Chongqing, China. (Photo by Wang Chengjie/VCG via Getty Images)

China's Wang Yan performs on the balance beam during the artistic gymnastics women's individual all-around final at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Thursday, August 11, 2016. (Photo by Julio Cortez/AP Photo)

A model has her hair done backstage before the Taoray Wang fashion show during New York Fashion Week in New York, New York, 09 February 2019. New York Fashion Week for designer's autumn and winter lines is being held from 06 to 13 February 2019. (Photo by Peter Foley/EPA/EFE)

Cheerleaders wearing face masks due to the outbreak of the coronavirus disease (COVID-19) are seen at the first professional baseball league game of the season at Taoyuan International baseball stadium in Taoyuan city, Taiwan, April 11, 2020. (Photo by Ann Wang/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.