Gloria Grahame in state of undress in a scene from the film “Naked Alibi”, 1954. (Photo by Universal/Getty Images)

Gentoo penguins watching Christmas films at the Sea Life London aquarium on November 30, 2020. The attraction has installed two TVs, showing festive films, outside the penguin enclosure to prepare them for the stimulation of guests returning on Wednesday after the UK’s lockdown is lifted. (Photo by Yui Mok/PA Images via Getty Images)

A child sitting in a washbowl filled with water cools himself as civilians struggle with protecting themselves from the dangers of extreme heat at the refugee camp, in Idlib, Syria on July 13, 2023. The civilians, who fled from the attacks of the Syrian Army, live under harsh conditions without infrastructure and electricity while the temperature reaches 47 Celsius in the region. (Photo by Izzeddin Kasim/Anadolu Agency via Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Florin Bors, aged 8 from Bacau, northern Romania, wearing a bear fur takes a break from performing a holiday season ritual in Bucharest, Romania, Tuesday, December 16, 2014. In pre-Christian rural traditions, dancers wearing colored costumes or animal furs, touring house to house in villages singing and dancing to ward off evil. In recent years following the economic downturn in Romania, a European Union member since 2007, the tradition has moved to Romania's cities where dancers travel to perform the ritual for money. (Photo by Octav Ganea/AP Photo/Mediafax)

A local wears a plastic water bottle with a cutout to cover her face, as she walks on a footbridge in Hong Kong on January 31, 2020, as a preventative measure following a virus outbreak which began in the Chinese city of Wuhan. The World Health Organization, which initially downplayed the severity of a disease that has now killed 170 nationwide, warned all governments to be “on alert” as it weighed whether to declare a global health emergency. (Photo by Anthony Wallace/AFP Photo)

Mare Sorie, left, and her friend Tsehaynesh Golja, right, take a rest as they carry bundles of firewood from the forest around Entoto mountain near Addis Ababa, Ethiopia Friday, July 17, 2020. (Photo by Mulugeta Ayene/AP Photo)

A protester lies on the ground after being pushed during a protest over coronavirus disease (COVID-19) restrictions in mainland China, during a commemoration of the victims of a fire in Urumqi, in Hong Kong, China on November 28, 2022. (Photo by Tyrone Siu/Reuters)