The "Skylanders Eruptor" balloon moves by people on balconies during the 89th Macy's Thanksgiving Day Parade in the Manhattan borough of New York, November 26, 2015. (Photo by Andrew Kelly/Reuters)

“Two Brothers”. We found about 20 lions eating a buffalo. When the male leaved the group we anticipated him to take photos. It is 8AM, light is perfect and the position too. The lion stops and looks down from the hill, another lion is coming up, it stiffens, I think that will be a fight, i'm tense, the camera is OK, the shots previously made perfect. The two meet, looking directly into their eyes, they sniff, rub against their heads, the tension drops, they start walking with the same step as when they were puppies, they are two brothers. Photo location: Masai Mara, Kenya. (Photo and caption by Massimo Mei/National Geographic Photo Contest)

Revelers throw a woman to the air during the opening and the firing of the “Chupinazo” rocket which starts the 2014 Festival of the San Fermin Running of the Bulls on July 6, 2014 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)

A doctor performs surgery on an injured man with a part of an aluminium alloy fence through his chest after a car accident in Zhumadian, Henan province, China, September 15, 2014. The doctor managed to surgically remove the piece. (Photo by Reuters/Stringer)

“Freedom”. After the 30 years banning import large motorcycle, in 2007, the Taiwan government reopened the import licensing of the motorcycle displacement over 550 cubic centimeter. Those large bikes, which were never seen before, were strange thought and treated unequally frequently. However, those adversity will not stop those enthusiastic bike riders from chasing the road of freedom. Photo location: Taiwan. (Photo and caption by 火花 羅/National Geographic Photo Contest)

Kalei Ferrin,3, holds a sign up in support of gay rights during the San Diego gay pride parade July 16, 2011 in San Diego, California. About 200 active-duty troops and veterans from every branch of the military participated for the first time in the march as the ban on the government policy on homosexuals serving in armed forces, or “Don't ask Don't Tell”, remains in flux in the justice system. (Photo by Sandy Huffaker/Getty Images)

(L-R) Models Lindsay Ellingson, Adriana Lima, and Doutzen Kroes attend the Victoria's Secret Angels Valentine's Day Event at Victoria's Secret, SoHo on February 8, 2012 in New York City. (Photo by D. Dipasupil/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.