A competitor reacts as she emerges from the water during the Tough Guy event in Perton, central England, January 26, 2014. The annual Tough Guy race – “the toughest race in the world” – at Perton in Staffordshire. Tough Guy claims to be the world’s most demanding one-day survival ordeal. First staged in 1987, the Tough Guy Challenge has been widely described as one of the hardest races of it’s type with up to one-third of the starters failing to finish in a typical year. (Photo by Darren Staples/Reuters)

Coulpe in bed, secret lover hiding. (Photo by Peter Cade/Getty Images)

A farmer uses a GoPro as he takes a picture of his carabao kneeling during the annual Carabao Festival in Pulilan, Bulacan in northern Philippines May 14, 2015. Water buffalos, locally known as carabaos, are led during a parade in the streets of the town to honour its patron saint San isidro Labrador, and carabaos will kneel in front of the church to give thanks for a year-long bountiful harvest. (Photo by Lorgina Minguito/Reuters)

An injured protestor is led away during clashes with police near Tahrir Square on November 23, 2011 in Cairo, Egypt. Thousands of Egyptians are continuing to occupy Tahrir Square after four days of clashes with security forces despite a promise from military leaders to bring forward Presidential elections. (Photo by Peter Macdiarmid/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A blurred panaroma of Roemerberg historic center is reflected in a soap bubble in Frankfurt am Main, Germany, 09 July 2015. (Photo by Frank Rumpenhorst/EPA)

Models present outfits made with air balloons during an international festival of air balloons design in Almaty, Kazakhstan, July 9, 2015. (Photo by Shamil Zhumatov/Reuters)

A resident looks at a wildfire in Vina del Mar, Chile, March 12, 2017. Forest fires are a regular feature of Chile's hot, arid summers, but a nearly decade-long drought combined with historically high temperatures have created tinder-like conditions in the nation's central regions. (Photo by Rodrigo Garrido/Reuters)