Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Donny Golden shares a laugh with dancers from the Irish American Society during the 250th annual St. Patrick's Day parade March 17, 2011 in New York City. The parade honors the patron saint of Ireland and marched for the first time in the U.S. on March 17, 1762, fourteen years before the Declaration of Independence.

A reveller is covered in tomato pulp and juice while participating in the annual Tomatina festival on August 31, 2011 in Bunol, Spain. An estimated 35,000 people threw 120 tons of ripe tomatoes in the world's biggest tomato fight held annually in this Spanish Mediterranean town. (Photo by Denis Doyle/Getty Images)

A Christie's auction house employee wears The Rosebury pearl and diamond tiara, bracelet and brooch on June 6, 2011 in London, England. The jewels, which formerly belonged to Hannah, Countess of Rosebury, feature in Christie's “Important Jewels” sale which take places in London on June 8, 2011. (Photo by Oli Scarff/Getty Images)