Ravers dance around Love Mobiles during the 22nd edition of the Lake Parade in Geneva, Switzerland, 20 July 2024. (Photo by Salvatore Di Nolfi/EPA/EFE)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

(L-R) Jade Chapman, Maryam Maquillage, Mariah Carey, Laura Lee and Arika Sato attend M.A.C Cosmetics Mariah Carey Beauty Icon Launch at Baccarat Hotel on December 3, 2016 in New York City. (Photo by Theo Wargo/Getty Images for M.A.C)

A participant dressed as a mermaid goes to swim in the beach after taking part in the Annual Mermaid Parade in Brooklyn, New York, June 18, 2016. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)